Top TikTok Trending Products in 2026 and How To Find Them

TikTok Shop is a growing sales channel for entrepreneurs and for businesses of all sizes.

The social selling platform’s gross merchandise value grew from $1 billion in 2021 to $33 billion in 2025. Choosing the right products to sell on TikTok Shop enables you to enter this growing market with products users actually want to buy.

This article covers 20 popular products on TikTok right now and how to find new trending products and start selling them. Whether you’re a small business or part of an enterprise marketing team, there are multiple ways to use TikTok for your business.

What is TikTok Shop?

TikTok Shop is a built-in ecommerce platform that lets customers browse products and make purchases directly from the TikTok app. If you already have a Shopify store, you can connect it to your TikTok Shop through the TikTok Shopify app to manage inventory from one place. 

If you don’t have a store yet, TikTok dropshipping is one way to see if ecommerce is for you. Dropshipping is a business model that allows you to sell without holding inventory, so you can test the marketplace with less financial risk.

TikTok Shop eligibility requirements

To register as a seller on TikTok Shop, you need to be over the age of 18. You also need to provide the following information to register as an individual:

• Legal name

• Date of birth

• Residential address

• Last four digits of your Social Security number (SSN), Individual Taxpayer Identification Number (ITIN), or passport, driver license, or state ID. For the last three, you need to provide the expiration date.

• You might need to provide proof of address, such as a utility bill or bank or credit card statement.

To register as a sole proprietorship, corporation, or partnership, you’ll need to provide different information. TikTok has a list of accepted documents.

How to choose the right TikTok products to sell

• Find trending hashtags
• Look for internet-wide trends
• Discover product opportunities in the Seller Center

Here’s how to choose the best products to sell on TikTok:

Find trending hashtags

Find trending hashtags in the TikTok Creative Center to get a glimpse into trending items. Some hashtags relate directly to trending categories for products, like #dryshampo and #toothpaste under the Beauty & Personal Care category, for example.

Filter hashtags by industry and time period to see the most popular hashtags (by number of posts) from the past 7, 30, or 120 days.

To learn more about popular hashtags for TikTok, select the “See analytics” button. You’ll see the total number of posts and views, and the interest over time. Like Google Trends, TikTok’s Creative Center shows relative popularity out of 100. 

When you scroll down, you’ll also see audience age ranges and which regions the hashtag is most popular in under Audience insights:

For example, Audience insights shows that #dryshampoo is most popular with 18 to 24 year olds (48.47% of viewers) in the United States, the Philippines, and Indonesia. This demographic information can help you predict if a product will be popular with your target market and determine product-market fit.

Another hashtag to review is the popular #TikTokMadeMeBuyIt. It commonly denotes products that went viral on TikTok after content creators featured or promoted them.

Look for internet-wide trends

Outside of TikTok, you can use keyword research tools like Google Trends to learn about the popularity of a search term, or keyword, over time. This can tell you if a related product has long-term viability or help you spot trends early. 

You can also use marketplaces like Amazon and Etsy to see which products are trending and their price points. 

Tap into trends authentic to your brand and primary audience, and keep an eye out for trends with staying power. 

Discover product opportunities in the Seller Center 

If you already have a TikTok Shop, you can visit the Seller Center for TikTok Shop product ideas.

From the Seller Center, select Products > Product Opportunities. Here you’ll see information about bestsellers, trending searches, popular product categories, seasonal products, and featured products. 

The featured products tool shows you items that are popular in other online marketplaces but relatively undersupplied on TikTok Shop.

Once you find a product you’re interested in selling, select Opportunity Details to see information including the product’s market buzz, TikTok Shop stock, and the number of views and clicks on shoppeable videos featuring the item. Ideally, you find high demand products with low competition.

There are also third-party tools you can use for product research. FastMoss, for example, uses artificial intelligence to analyze popular items in real-time. 

20 best TikTok products to sell

1. Perfume
2. Shampoo and conditioner
3. Casual dresses
4. Cases, screen protectors, and stickers
5. Earphones and headphones
6. Lipstick and lip gloss
7. Beauty supplements
8. Necklaces
9. T-shirts
10. Makeup tools
11. Serums and essences
12. Hair and scalp care
13. Bodysuits
14. Household cleaners
15. Toothpaste
16. Manicure and pedicure tools
17. Hoodies and sweatshirts
18. Sunglasses
19. Moisturizers and mists
20. Rings

This list reflects the top product categories in June 2025 in the United States, ranked by the number of TikTok ads purchased. It also includes information on how many impressions, likes, and shares those ads generated:

1. Perfume

• Number of ads: 17,000

• Impressions: 242 million

• Likes: 601,0000

• Shares: 9,000

• Related hashtags:#perfume, #perfumetiktok, #fragrance, #perfumetok 

Over the past few years, fragrance fans have found a home on #PerfumeTok, where creators discuss topics such as “dupes” of luxury fragrances and scent layering.

Food-inspired scents such as Phlur’s Vanilla Skin are one popular product category on the platform: The brand has sold more than 331,000 bottles of Vanilla Skin on TikTok Shop.

2. Shampoo and conditioner

• Number of ads: 11,000

• Impressions: 134 million

• Likes: 212,000

• Shares: 7,000

• Related hashtags:#hairstyle, #hairtok, #haircare, #shampoo

TikTok’s short-form videos are perfect for styling videos and hair product reviews. Shampoos and conditioners addressing specific concerns—like Ouai’s Detox Shampoo, which claims to remove product buildup—lend themselves to videos about solving specific customer pain points or problems. 

“TikTok’s a huge channel for us,” Ouai’s former CEO Hannah Beals says on Shopify Masters. “We show up completely unpolished and rogue and weird on there—as you should on the platform.”

3. Casual dresses

• Number of ads: 10,000

• Impressions: 56 million

• Likes: 233,000

• Shares: 5,000

• Related hashtags:#dresses, #longdress, #summerdress

Casual dresses are versatile products that shoppers can wear for everyday activities like running errands and going for walks. Interest in casual dresses spikes during the summer months, according to Google Trends, but there is a steady demand for them year-round. 

To find specific trends under this category, type “casual dresses” into TikTok Shop’s search bar. You’ll see a list of related searches like “casual dresses plus size” and “casual dresses for school.” 

You can use this technique to narrow your product offerings (maybe you decide to curate a selection of plus-size casual dresses, for example) or plan TikTok marketing content (like videos targeting parents doing back-to-school shopping).

4. Cases, screen protectors, and stickers

Source: TikTok

• Number of ads: 10,000

• Impressions: 50 million

• Likes: 163,000

• Shares: 6,000

• Related hashtags: #phonecase, #iphonecase, #screenprotector

Phone accessories are small and lightweight, so they’re easy to ship. Plus, because TikTok is a mobile app, its users already own a smartphone they might want to accessorize (and protect).

Velvet Caviar has sold nearly 76,000 products on TikTok Shop, thanks in part to selfie-style videos showing the brand’s cases in the mirror.

5. Earphones and headphones

• Number of ads: 8,000

• Impressions: 17 million

• Likes: 54,000

• Shares: 2,000

• Related hashtags: #headphones, #wirelessearbuds, #audiophile, #wiredearphones

There are millions of earphone and headphone reviews and unboxing videos on TikTok covering topics like noise cancellation and the comeback of wired earphones.

Earphones and headphones are useful in various scenarios, including travel, work, and gaming. 

To market products in this category, show your headphones in action, perhaps packing them for a trip (#travelessentials) or wearing them on a run. You can also show off technical features, like in this unboxing video for a pair of headphones from Skullcandy.

6. Lipstick and lip gloss

• Number of ads: 8,000

• Impressions: 161 million

• Likes: 470,000

• Shares: 4,000

• Related hashtags:#makeuplover, #mua, #lipstick, #lipgloss, #lipcombo

TikTok is full of makeup tutorials and get-ready-with-me (#grwm) videos, many of which feature lipstick and gloss. This makes TikTok a good place to sell makeup online, because makeup users are already on the platform.

The Lip Bar’s Nonstop Liquid Matte Lipstick, for example, has sold almost 67,000 times on TikTok Shop, with creators like @thtbossmegan_ showing users what the product looks like on a person.

7. Beauty supplements

• Number of ads: 8,000

• Impressions: 162 million

• Likes: 257,000

• Shares: 9,000

• Related hashtags:#supplements, #beautysupplement, #collagensupplements, #wellnesssupplements

Beauty supplements promise benefits like hair growth and skin elasticity with ingredients like collagen and hyaluronic acid. Although evidence is limited, the market is expected to grow at a 7.92% compound annual growth rate (CAGR), to reach $8.61 billion by 2035, according to Precedence Research.

Products like MaryRuth’s Liquid Multivitamin + Hair Growth, which promises thicker hair and fewer wrinkles, are popular on TikTok Shop. It’s MaryRuth’s bestselling product on the platform, with more than 666,700 units sold.

Product videos with before-and-after transformations, like this one from @carlanna, show potential customers that products actually work. 

8. Necklaces

• Number of ads: 8,000

• Impressions: 32 million

• Likes: 122,000

• Shares: 2,000

• Related hashtags:#jewelry, #necklace, #everydayjewelry

Necklaces are easy to ship and make excellent gifts. Interest in them tends to peak around the holidays, according to Google Trends. 

Costume jewelry is a better fit for TikTok than fine jewelry. The average TikTok buyer makes three to four purchases annually and spends $118 total throughout the year, according to data from NielsenIQ published by eMarketer. A single piece of fine jewelry can surpass that total.

9. T-shirts

• Number of ads: 8,000

• Impressions: 22 million

• Likes: 81,000

• Shares: 2,000

• Related hashtags:#tshirt, #tees, #graphictees

If you have a great idea for a T-shirt design, you can start an online T-shirt business using a print-on-demand (POD) business model with TikTok as your primary sales and marketing channel strategy. 

You don’t need to hold inventory with a POD model, but consider ordering a sample of your product to wear in videos. You can use engaging video content like #ootd (“outfit of the day”) posts to show off your merchandise for TikTok.

10. Makeup tools

• Number of ads: 8,000

• Impressions: 57 million

• Likes: 479,000

• Shares: 3,000

• Related hashtags: #lashextensions, #makeupbrushes, #eyelashcurler

If you want to get into the beauty industry without selling cosmetics, consider tools like makeup brushes, lash extension kits, and eyelash curlers. 

These items are an essential part of makeup tutorials, which are incredibly popular on TikTok. There are 22.7 million posts with the tag #makeuptutorial.

To promote your makeup tools, create tutorials showing your products in action. E.l.f. Cosmetics, for example, includes its Cream Blush and Bronzer Duo Brush in a video showing viewers how to put on a full face of makeup.

11. Serums and essences

• Number of ads: 7,000

• Impressions: 64 million

• Likes: 126,000

• Shares: 5,000

• Related hashtags:#skincare, #morningroutine, #serum, #nightroutine

#SkinTok is full of “skinfluencers” ready to sell you on the next big skincare trend. 

K-beauty brand Beauty of Joseon’s Glow Serum is a bestseller on TikTok: It’s reasonably priced ($21.29 for a 30 milliliter bottle), targets common skin concerns (hydration, uneven skin tone), and its glass dropper application creates visual interest in content like get-ready-with-me and product review videos. The brand has sold 11,900 units of the viral serum on TikTok Shop.

12. Hair and scalp care

• Number of ads: 7,000

• Impressions: 57 million 

• Likes: 241,000

• Shares: 5,000

• Related hashtags:#haircare, #hairproducts,, #curlyhairroutine, #hairjourney

The hair care market is growing beyond shampoo and conditioner. It now includes styling creams, mousses, masks, and more. Hair care needs vary widely, so find a niche such as hair growth or curly hair.

This video of @kalianijanae showing her curly hair routine using three Rizos Curls products garnered more 24,000 likes:

13. Bodysuits

• Number of ads: 6,000

• Impressions: 37 million

• Likes: 284,000

• Shares: 2,000

• Related hashtags:#bodysuit, #shapewear, #fajas

Some bodysuits are designed to be worn as tops. Fashion TikTokers who post videos about these products show viewers how to style them. 

Other bodysuits function as shapewear designed to be worn underneath other clothing. Videos featuring these products, like the FeelinGirl bodysuit, which has sold more than 538,000 units on TikTok Shop, show the item’s shaping properties.

14. Household cleaners

• Number of ads: 6,000

• Impressions: 61 million 

• Likes: 162,000

• Shares: 7,000

• Related hashtags: #cleantok, #cleaning, #bathroom

#CleanTok videos show dramatic, satisfying cleaning transformations of carpets, car seats, and tile. These videos also help sell cleaning solutions. 

In the United States, eco-friendly cleaning products are a potential niche to specialize in. Although consumers used to think of these eco-friendly products as potentially less effective, that attitude is changing, according to research published in the American Marketing Association’s Journal of Public Policy and Marketing.

15. Toothpaste

• Number of ads: 6,000

• Impressions: 179 million

• Likes: 144,000

• Shares: 4,000

• Related hashtags:#teeth, #teethwhitening, #teethcare

Toothpastes with natural ingredients and eco-friendly packaging can be winning products on TikTok. Take Bite Toothpaste Bits. Bite has sold more than 7,000 jars of its toothpaste bits on TikTok Shop. 

The brand promotes their products by publishing before-and-after whitening videos and by participating in social media trends, like in this “Propaganda I’m not falling for” video:

16. Manicure and pedicure tools

• Number of ads: 6,000

• Impressions: 15 million

• Likes: 114,000

• Shares: 2,000

• Related hashtags:#nails, #nailart, #nailinspo

Nail salons and independent artists use TikTok to promote their businesses. While these videos typically focus on their design process, their manicure and pedicure tools—nail drills, cuticle cutters, and LED curing lamps—are always in the background.

You can grow a nail business by selling these products on TikTok. Partner with nail art creators or make your own content showing how to achieve salon-quality results at home. 

17. Hoodies and sweatshirts

• Number of ads: 6,000

• Impressions: 16 million

• Likes: 101,000

• Shares: 1,000

• Related hashtags:#fashion, #streetwear, #hoodie

Brands like Comfrt, which has sold 164,800 Signature Fit weighted hoodies on TikTok Shop, use affiliate marketing content creation to sell their products on TikTok Shop. 

Affiliates like @deniellemeagan post videos advertising Comfrt products. They encourage customers to use their affiliate link to purchase, which gives shoppers a discount while providing affiliates with a commission.

18. Sunglasses

• Number of ads: 5,000

• Impressions: 64 million

• Likes: 122,000

• Shares: 3,000

• Related hashtags:#glasses, #sunglasses

Sunglasses are popular year-round, but interest spikes during the summer months, according to Google Trends. Opt for affordable plastic frames to stay price-competitive with popular options on TikTok Shop. 

This creator received more than a thousand likes on a video about $3 sunglasses she purchased from TikTok Shop:

19. Moisturizers and mists

• Number of ads: 5,000

• Impressions: 89 million

• Likes: 156,000

• Shares: 4,000

• Related hashtags:#moisturizer, #facemist, #moisturebarrier

Moisturizer is an essential part of any #skincareroutine. One successful moisturizer on TikTok Shop is Dieux’s Instant Angel, which has sold more than 40,000 times.

Cofounder Charlotte Palermino made TikTok a core part of the brand’s social media marketing strategy from the beginning. 

She posts deep-dives on product formulas, packaging, the skincare industry, and how her brand came to be. On an episode of Shopify Masters, Charlotte shared advice on how small business founders can create social content. 

“If you feel like you could just talk about something for 10 minutes, then make a video on it and try to cut it down to two,” she says.

For example, Charlotte worked Instant Angel into a Seoul travel vlog that received more than 14,000 views.

20. Rings

• Number of ads: 5,000

• Impressions: 56 million

• Likes: 129,000

• Shares: 2,000

• Related hashtags:#ring, #engagementring, #ringstack

Rings work for everyday wear and special occasions. TikTok videos in this category showcase unique engagement rings, behind-the-scenes looks at ring creation and artistry, and “ring tours,” in which creators show viewers each item in their ring stack. 

Many rings on TikTok Shop are made with gold and silver-toned metals, but you can find success selling other types of rings, too. Caitlin Minimalist’s jade ring, for example, has sold more than 12,200 times on TikTok Shop.