Bue Studio

About

Business description

We are a brand-led Shopify studio in Buenos Aires. We align strategy, communication, and ecommerce to build clear, scalable stores where brand, experience, and conversion work together—from bespoke projects to smart theme-based builds.

We redesigned and expanded Tagwood’s Shopify operation for a complex, high-ticket catalog. The work combined advanced navigation, configurable add-ons, bundles, cross-sell, CRM, and new technology layers to create a clearer purchase journey and a stronger platform for growth.

We transformed a complex industrial catalog into a clear, navigable Shopify experience. The work included information architecture, scalable categories, advanced filters, optimized search, and structured product pages, laying the foundation for Ritex’s future B2B digital operation.

We designed Nimes’ ecommerce ecosystem for local and international growth, developing two Shopify stores and aligning brand, communication, acquisition, and operations. The result was a more consistent digital structure, prepared to scale across markets without losing identity.

We redesigned Delfina Güe’s ecommerce experience by migrating the brand to a next-generation Shopify theme. The work combined editorial direction, richer product pages, clearer purchase information, and brand-led content to elevate perception and support international growth.

We built La Amistad’s Shopify channel as a true extension of its physical stores. The project translated the brand’s identity into digital and connected ecommerce with logistics, margins, operations, and acquisition, creating a coherent and sustainable new layer of growth.