When it comes to advertising, it can be hard to know where to start. Acquisition costs are rising, lead quality is inconsistent, and there's rarely enough time to evaluate new channels, let alone implement them.
Shop Campaigns takes on the risk and complexity of running ads for you. It helps you reach high-value shoppers, keep costs in check, and run campaigns across top channels like Shop, Google, Meta, Pinterest, and ChatGPT. Just add your budget and the cost you’re willing to pay per customer, and Shop Campaigns handles the rest. In minutes, you can have an advertising strategy up and running.
What is Shop Campaigns?
Shop Campaigns is risk-free advertising that enables brands to run targeted campaigns across Shop and over 10 ad platforms. You set the budget, customer acquisition cost (CAC), and target order value (tAOV). We take it from there, running your campaign on Shop, top ad platforms like Meta and Google, and Shopify online stores.
The best part? You only pay when customers convert. It's easy to set up, and the perfect way to diversify ad spend and reach new audiences.
Currently, Shop Campaigns is available to businesses in the United States and Canada.
Run ads the easy way
Only pay for conversions at a cost you control
Shop Campaigns is different from other advertising programs: you're only charged once a customer converts. And because you set your own budget and cost per customer, there are no surprises. It's controllable, sustainable, and scalable customer acquisition.
Over a four-week period, the island-inspired footwear company OluKai experienced exceptional results: a 12% increase in average order value and over 1,400 new customers. The team was so impressed that they made Shop a permanent channel in their acquisition portfolio.
Shop Campaigns is incredibly powerful from a new customer acquisition standpoint.
Get set up in minutes
Most advertising platforms require an existing audience and custom assets before you can even get started. With Shop Campaigns, setup takes less than two minutes on average, allowing brands to quickly experiment and assess the viability of the program for their marketing strategy.
Take Caraway. With such a low investment to create a campaign, the homegoods brand quickly launched and tested their new acquisition channel without extensive web development or pixel tracking.
I would encourage other brands to try [Shop Campaigns] because it’s just so easy to get going. You don't have to go gather a million assets. You don't have to go set up a bunch of pixel tracking on your site. You don't have to do a bunch of stuff to make sure that it's not going to break your checkout experience
Shop Campaigns promotes your products across new channels, including harder-to-scale ones like ChatGPT, Pinterest, and OpenWeb. All the scoping and testing is handled for you, and you only pay when a customer converts. Never for impressions or clicks. This means more visibility where your customers are already shopping, with costs you control.
Target customers on Shop, and own the relationships
Acquiring new customers is a priority for any growing business, but the quality of those customers matters just as much. With Shop Campaigns, you get exclusive access to high-intent audiences on Shop.
Shop is a mobile channel built for shopping that’s trusted by hundreds of millions of customers. Brands on Shop have seen an almost 4x increase in orders in the app when they run a Shop Campaign (compared to the 28 days prior to the campaign). Campaigns get additional exposure in the app, including more listings on the home feed, a dedicated offers feed, and space in consumer-facing communications like push notifications and email.
What makes Shop such a valuable channel?
- The Shop app is a place to browse new brands. 48% of all orders being someone’s first purchase from a brand they just discovered. Shoppers need to have a Shop Pay account to check out, and they earn exclusive offers on the app.
- You own your customer data. You get the same level of data as if someone converted on your online store. You can also see exactly which customers subscribed to marketing at checkout, so you can seamlessly retarget them and grow the relationship over time.
- It caters to important buyer audiences. Gen Z and Millennials make up 62% of Shop Pay customers. They use a mobile device 70% of the time they shop, so the Shop app creates a natural environment for them to browse and buy.
Get set up in 3 steps
Shop Campaigns takes less than 2 minutes to set up, on average. Choose your settings and let it run:
- Set your base cost for all customers, with the option to add custom pricing for high-value segments.
- Set your target order value and daily budget.
- Choose which countries to target and hit 'Save.'
That’s it. You control your costs, while Shop Campaigns handles the rest for you. For more tips, explore our post on how to make the most of your ads.
Make the most of Shop Campaigns
Shop Campaigns is built to reach and convert shoppers who are likely to buy. It tends to perform especially well for brands with a low to moderate AOV in categories like health, beauty, and apparel. To get the most out of your campaigns, here are a few tips to keep in mind.
Use guidelines for the optimal setup
Setup is designed to be simple with Shop Campaigns. Built-in campaign suggestions take the guesswork out of getting started, so you can get set up quickly and confidently.
Choose your daily budget wisely
When setting up a new campaign, start with a budget that allows for at least five conversions a day, then adjust from there based on your goals. Your daily budget accumulates weekly to maximize traffic and resets each week. If it runs out, your campaign will pause for the remainder of the day, so it's worth keeping an eye on your budget to avoid missing out on potential customers.
Set a competitive customer acquisition cost
One of the leading benefits of Shop Campaigns is that you have full control over the average cost for getting a customer. For new customer segments, we recommend setting your customer acquisition cost (CAC) to be 50% of your average order value. Setting a competitive CAC like this helps your products show up more prominently where customers are browsing.
Learn, test, and iterate
Run your campaign for at least two weeks before making changes. Experiment with different campaign parameters to determine which yield the best results based on your specific goals. For example, some businesses find return on ad spend is more important than a low acquisition cost.
Customize your Shop store
Your campaign directs potential customers to your Shop Store, which is your branded surface on Shop. Help customers get to know your brand by customizing it with strong branding and curated collections. The payoff is significant, with customized stores seeing up to 15% more items added to cart.
Keep track of your performance
Track your campaign's performance in the Advertising section of the Shop channel. Keeping an eye on your metrics helps you accurately understand what's working and adjust your schedules accordingly.
Note that when a campaign reaches its end date, it stops automatically and your offer will no longer appear in the app. You can also create segments from newly converted customers for remarketing or further analysis.
It’s time to get growing
Ready to grow on your own terms? Shop Campaigns makes it easy to reach high-intent shoppers, control your costs, and expand across top channels, all without the usual risk or complexity. Set up your first campaign in minutes and start acquiring customers.
