webinar

Brand growth stories: Db Journey

Hear how Norwegian travel brand Db Journey scaled their premium bags and luggage business on Shopify Plus, and how the team uses Sidekick day-to-day to run a global brand. You'll also hear the story behind their Aluminum launch with Erling Haaland.

June 16, 2026
1:00 PM BST

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Find out more

Growth

Winning moments

In early 2022, Db Journey migrated from a custom-built platform onto Shopify Plus. Theodor Tollefsen shares what drove the decision, the uplift that followed, and what surprised him most about life on the platform.

Loyalty

Built for the long haul

In a considered, high-ticket category like travel gear, every purchase matters. Theodor on how Db Journey thinks about customer loyalty, repeat purchase, and the checkout experience they've built with Shop Pay.

Productivity

AI in the hands of the team

Hear how Theodor and his team use Shopify Sidekick day-to-day, from faster reporting to operational decisions, and the advice they'd give other founder-led brands curious about AI.

Meet your speakers

Theodor M. Tollefsen headshot

Db Journey

Theodor M. Tollefsen

Chief Digital Officer
Chaimaa Sajid headshot

Shopify

Chaimaa Sajid

Senior Customer Success Manager

webinar

Brand growth stories: Db Journey

Hear how Norwegian travel brand Db Journey scaled their premium bags and luggage business on Shopify Plus, and how the team uses Sidekick day-to-day to run a global brand. You'll also hear the story behind their Aluminum launch with Erling Haaland.

Shopify에 관심이 있으신가요? 무료로 체험해 보세요