In early 2022, Db Journey migrated from a custom-built platform onto Shopify Plus. Theodor Tollefsen shares what drove the decision, the uplift that followed, and what surprised him most about life on the platform.

In a considered, high-ticket category like travel gear, every purchase matters. Theodor on how Db Journey thinks about customer loyalty, repeat purchase, and the checkout experience they've built with Shop Pay.

Hear how Theodor and his team use Shopify Sidekick day-to-day, from faster reporting to operational decisions, and the advice they'd give other founder-led brands curious about AI.

Chief Digital Officer

Senior Customer Success Manager