What you’ll learn
Conversion
Convert more of the traffic you already have
See how Shop Pay and Shopify’s latest checkout updates cut friction, so more of your existing traffic turns into completed orders.
Customization
Shape checkout to your business without losing conversion
Learn how checkout can flex to your brand, business logic, and tax rules, and how to test and measure every change in your own data.
Agentic
Meet more buyers where they are: Shopping on AI surfaces
Buyers are starting their search with AI agents. See how a checkout they already trust travels with them, so you keep the sale wherever they shop.
Speakers
Meet your experts

Shopify
Louis McCracken
Senior Staff Product Manager

Shopify
Victoria Duggan
Principal Product Manager

Shopify
Simon Bolduc
Senior Product Manager
