Wyllo

About

Business description

Wyllo is a risk intelligence platform that helps merchants manage fraud, policy abuse, and customer experience across the entire commerce lifecycle. We combine identity signals with behavioral intelligence to enable merchants to better understand shopper intent and act.

Obvi, a rapidly growing direct-to-consumer supplement brand, faced significant challenges with order approval rates, chargebacks, and maintaining an optimal customer experience. The company’s reliance on Shopify’s fraud prevention system resulted in an alarmingly high rate of order rejections, especially for legitimate customers, which negatively impacted their revenue and conversion rates.

Caraway Home is a leading sustainable houseware brand that emphasizes non-toxic and eco-friendly kitchen and home products. Known for its commitment to customer well-being and product safety, Caraway has built a strong reputation among consumers who value clean, sustainable living. Every interaction, from purchase to support, reflects the high standards that Caraway’s loyal customers expect. 

Credo Beauty is a leader in clean beauty, committed to transparent ingredient sourcing, sustainable packaging, and ethical standards. With one of the strictest definitions of “clean beauty” globally, Credo has built a reputation around customer trust and a high-quality shopping experience. As the brand grew, it encountered complex fraud challenges — particularly in managing reseller fraud.

Everlane is a modern apparel brand known for its commitment to quality, transparency, and doing right by its customers. With a strong ecommerce presence and customer-friendly policies, returns are a natural part of the experience and a key part of keeping customers happy.

Fatty15 is a fast growing, science backed supplement brand built on a subscription first business model. Up to 85% of revenue comes from recurring subscriptions, making payment reliability, fraud prevention, and customer trust essential to sustaining growth. As fatty15 expanded beyond its original capsules and launched new formats like gummies for both adults and kids, the team needed to scale.

WHP Global is a New York-based brand management firm overseeing some of the world’s most recognized retail brands, including Anne Klein, Isaac Mizrahi, Rag & Bone, Joseph Abboud, G-Star Raw, Bonobos, Joe’s Jeans, and Toys“R”Us. Committed to delivering exceptional customer experiences, WHP Global faced operational challenges that strained resources, hindered growth, and required efficiency.