Founded in 2016, Bombay Shaving Company began with a single product aimed at turning men's grooming from a chore into an experience. Drawing inspiration from the premium grooming experiences in the US, the brand launched a premium 6-in-1 shaving kit tailored for Indian consumers. Over time, the brand evolved to include a comprehensive grooming and personal care portfolio, now featuring over 300 SKUs across shaving, skincare, and wellness. As their product range and customer base expanded, so too did the complexity of their ecommerce operation.
Initially operating on a custom-built commerce platform, followed by Magento, the team faced roadblocks with slow site updates, technical maintenance, and development delays. In 2021, they migrated to Shopify, simplifying backend operations and gaining the ability they needed to keep pace with a rapidly growing D2C channel. By streamlining operations, automating processes, and enabling non-technical teams to own site updates, the company redirected focus from maintaining tech to scaling the business.
Since moving to Shopify, Bombay Shaving Company saw results fast:
- 20x increase in online revenue
- 150% uplift in conversion rate compared to pre-Shopify
- 4x growth in Average Order Value (AOV)
- Seamless scaling during peak demand, handling 20x traffic spikes with 10,000+ concurrent visitors without disruption
The challenge: A fast-growing brand held back by complex tech
As a digital-first brand with over 300 SKUs and a bold growth strategy, Bombay Shaving Company needed a platform that could keep up with their pace of innovation. While Magento supported their early ecommerce development, the team increasingly needed a platform that prioritised usability, flexibility, and speed.
With their previous platform, there was no standardised way to list products or build pages, which meant teams often relied on custom workflows for new launches. For example, setting up a new product page involved sharing assets with the tech team and moving through multiple feedback loops, with creation timelines sometimes stretching to several weeks.
As the pace of launches increased, these workflows became harder to sustain. During high-traffic monthly sale events, platform stability also became an important consideration. On earlier platforms, any site issue required immediate troubleshooting and time-consuming coordination to diagnose and resolve, adding operational overhead at critical moments.
Bombay Shaving Company needed a platform that could simplify workflows, reduce reliance on technical resources, and deliver reliable performance at scale, so teams could shift their focus from managing infrastructure to driving growth.
We wanted to focus on growth, not wrestle with our tech stack. Shopify offered us the stability, usability, and speed we needed to truly unlock our D2C potential.
The solution: A platform for speed, scale, and simplicity
In 2021, Bombay Shaving Company migrated to Shopify, equipping the team with tools to support faster execution, greater independence across teams, and a more sustainable foundation for growth.
Shopify's standardised templates and intuitive interface enabled cross-functional teams to launch product pages in hours rather than weeks. Growth and brand managers could directly manage merchandising and page updates themselves, reducing bottlenecks and allowing teams to iterate more quickly without constant reliance on technical resources.
Shopify provided a stable, enterprise-grade platform that could reliably support high-traffic moments without additional operational complexity. This stability gave teams confidence to run frequent campaigns and monthly sale events without needing to plan around potential downtime, allowing them to focus more fully on execution, optimisation, and growth.
If I had a crash before, I'd need an hour-long call to work out the issue. But with Shopify, we've never had a crash
To further scale efficiently, the team implemented a number of tools, integrated natively through the Shopify App Store:
- Easy Bundle Builder to package and upsell products
- Matrixify for generating and managing bulk discount codes
- Return Prime to automate and optimise return processes
Shopify's analytics suite and customer segmentation tools enabled granular tracking of add-to-cart rates, average order value and retention rates. The team used Shopify's customer segmentation features to re-engage lapsed customers and target high-value cohorts, helping reduce churn and lift repeat purchases.
With improved drop-off tracking and performance benchmarking through Shopify insights, Bombay Shaving Company achieved a 150% uplift in conversion rate compared to its pre-Shopify platform. Internal resources were conserved and freed up for growth-focused initiatives. Today, Shopify reliably supports Bombay Shaving Company's monthly mega-sale events, with the platform processing 50,000+ orders in just two days without disruption, providing both performance and peace of mind as the business scales.
The reliability of Shopify has been phenomenal. During our monthly mega-sale events, we process 50,000+ orders in two days without a hitch. It's a level of performance and peace of mind that's invaluable when you're scaling fast.
Moving to Shopify also helped Bombay Shaving Company pursue their house-of-brands strategy. Using Shopify expansion stores, the company now runs 7 independent D2C brands sharing a unified backend. Standardised templates and shared infrastructure mean new brands can be launched quickly using proven page structures and operational playbooks, without rebuilding systems or hiring separate tech teams.
The result: A growth engine for the next generation of brands
With Shopify in place, Bombay Shaving Company has shifted from managing operational constraints to focusing on growth. Increased platform stability has removed concerns around downtime during peak sales, giving teams the confidence to run frequent high-traffic campaigns without disruption.
Internally, the impact has been equally significant. Faster launch cycles and simpler workflows have freed up time across teams, enabling quicker experimentation and more frequent updates across products, promotions, and content. Backend resourcing has been more streamlined, with a smaller team now able to support a much larger and faster-moving business.
Crucially, Shopify has enabled Bombay Shaving Company to replicate what works. The business now applies the same proven playbook to launch and scale new brands, supporting the evolution into a house of brands without adding complexity or operational drag.
Since the migration, Shopify lets us focus on what matters — creating great products, engaging content, and unforgettable customer experiences. It's the platform that powers our house-of-brands strategy and supports every major milestone in our journey. We're confident it will continue to fuel our ambitions as we scale our portfolio of brands across India, and beyond.
Looking ahead, the team is doubling down on their Shopify playbook to launch new brands and expand existing ones. With speed, reliability, and innovation at their fingertips, they're set to keep pushing boundaries in India's fast-evolving D2C landscape.
Since moving to Shopify, Bombay Shaving Company saw results fast:
- 20x increase in online revenue
- 150% uplift in conversion rate compared to pre-Shopify
- 4x growth in Average Order Value (AOV)
- Seamless scaling during peak demand, handling 20x traffic spikes with 10,000+ concurrent visitors without disruption
