Earlier this year, Oracle and Shopify announced a partnership to enable business-to-consumer and direct-to-consumer companies to streamline data management and deliver more meaningful commerce experiences. Today, we are excited to announce a collaboration between Shopify, Oracle, and Deloitte Digital to launch a Next Gen Retail Commerce delivery model powered by Shopify’s enterprise commerce platform and Oracle’s Enterprise Platform to accelerate delivery for enterprise brands.
The new delivery model will help enterprise brands and retailers modernize and build meaningful commerce experiences, including:
- Connected experiences: Customers expect a streamlined shopping experience across multiple sales channels including in store, online, and in social selling. Shopify and Oracle’s integration can help streamline data management and unlock the ideal customer journey.
- Increase AOV and lifetime value: Commerce is about getting the basics right first and then leveraging data to increase AOV through personalization, loyalty, and marketing automation. This solution offers real-time shopping experiences, AI-powered recommendations, and targeted campaigns.
- Operational efficiency between business and IT: This delivery model helps modernize business operations and reduce operating costs by allowing users to optimize financial efficiency, increase inventory visibility, streamline order processing and fulfillment, and improve the customer experience.
Merchants seeking to leverage the Next Gen Retail Commerce delivery model will have access to a composable accelerator, flexible pod model, and phased implementation from Deloitte Digital. Together, these strategies can help streamline processes, improve efficiency, and accelerate delivery.
“Shopify has partnered with Deloitte Digital to help the world’s largest brands implement Shopify’s enterprise offering,” said Paul Fitzpatrick, director of global partnerships at Shopify. “With the development of Deloitte’s Next Gen Retail Commerce delivery model, we believe this will empower enterprises who are looking to leverage Shopify and Oracle solutions to move to market faster with a robust commerce solution.”
“In the dynamic landscape of retail, businesses are under immense pressure to provide seamless, personalized, and efficient commerce experiences. Our Next Gen Retail Commerce delivery model addresses these critical market needs by modernizing operations and enhancing customer engagement, ensuring that retailers can thrive in a competitive environment,” said Kelly Moran, principal at Deloitte Digital.
Retailers and brands who are interested in Deloitte’s Next Gen Retail Commerce model can connect with Deloitte, Shopify, and Oracle at Oracle CloudWorld September 9-12 in Las Vegas.
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B2B Oracle Deloitte FAQ
What is the Shopify, Oracle, and Deloitte partnership designed to do?
The partnership pairs Shopify's enterprise commerce platform with Oracle's Enterprise Platform under a Next Gen Retail Commerce delivery model built by Deloitte Digital, aimed at helping enterprise brands modernize operations and speed up commerce implementations. It expands on an earlier Oracle-Shopify integration focused on streamlining data management for B2C and direct-to-consumer companies. The goal is connecting in-store, online, and social selling channels into one customer journey while cutting operating costs.
How does Deloitte's Next Gen Retail Commerce model speed up implementation?
Deloitte's model shortens delivery timelines through a composable accelerator, a flexible pod model, and a phased implementation approach. The composable accelerator lets brands adopt only the components they need instead of building a full integration from scratch, while the pod structure keeps business and IT teams aligned on shared goals. Phased rollouts let brands integrate Shopify and Oracle systems in stages, reducing disruption to daily operations.
What role does Oracle's Unity Customer Data Platform play in the collaboration?
Oracle's Unity Customer Data Platform is the data layer that Deloitte's accelerator connects to Shopify's commerce platform to unify customer information across systems.
Deloitte Digital's accelerator is designed to help clients seamlessly integrate Shopify's enterprise commerce solution with various ERP, PIM, and CRM systems, as well as Oracle's Unity Customer Data Platform (CDP). This gives retailers a single view of customer behavior across in-store, online, and social channels, supporting the personalized recommendations and loyalty campaigns the broader collaboration targets.
Can B2B companies use this Shopify, Oracle, and Deloitte commerce solution?
Deloitte's Next Gen Retail Commerce model is built primarily for B2C and direct-to-consumer enterprise retailers, extending the original Oracle-Shopify integration for those segments. Companies with B2B-specific needs have separate options within Shopify's broader partner ecosystem: EY's OMNey B2B Commerce Accelerator enables B2B companies to rapidly digitize their sales platforms. Brands should check which accelerator matches their sales model before scoping a project.
Who builds and delivers the integrated commerce model?
Deloitte Digital builds and delivers the Next Gen Retail Commerce model, using Shopify's enterprise commerce platform and Oracle's Enterprise Platform as the underlying technology. Deloitte's teams handle the composable accelerator, pod structure, and phased rollout, while Shopify and Oracle supply the commerce and data infrastructure the model runs on. Enterprise brands work directly with Deloitte Digital to scope which components they need.
How can enterprise retailers get started with the Next Gen Retail Commerce model?
Enterprise retailers get started by connecting with Deloitte Digital directly to scope a phased implementation, since the model is delivered through Deloitte rather than sold as a self-serve product. Brands typically begin by identifying which components of the composable accelerator they need, such as ERP, PIM, or CRM integration, before Deloitte's pod teams map out a rollout timeline. This scoping step determines cost and implementation complexity upfront.
